OPEN El Segundo

Client: LPC West
Architect: HLW International
Location: El Segundo
OPEN El Segundo
OPEN El Segundo
OPEN El Segundo
OPEN El Segundo
OPEN El Segundo

A somewhat self-contained three building campus with an interior plaza, the challenge here was to get the project noticed. The first component was the name, which announces that it is ‘open for business.’ With such a powerful name, the visual expression developed organically.